I’m a designer who likes to see the world through the “why are things a certain
way and what is the purpose?” lens to see the unseen possibilities.
A selection of the most recent projects I’ve been working on.
Based on Brazil, my work always attempt to be different, innovative and strategic. A bold, interesting and interactive design are my goals. I love experimenting and trying new ways and tools, with also reflex on the final aspect of the projects.
I am a enthusiast on typography, calligraphy, philosophy and gaming who likes to take work on a nice pace, considering a better result. Hence, it’s common to find me or playing my uke between jobs or pausing a project just to read a chapter of a random book.
I believe Design should be done based on three aspects:
Every project is built based on multiple factors which defines how the design will fit and how the users will adapt to it. Strategy is used to ground the results and mitigate the risk of any course of action
Design, per si, is a projetual discipline. Hence it should follow a methodology and process to be made properly. Although creativity sounds like a artistic and insight thing, it a process where all the limitations and needs are considered to achieve a goal.
The process of designing things requires a high level of clarity and transparency both with clients and teammates. This way everyones know how is the process and can optimize all steps, and minimize confusion.
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